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Equifax Breach Hasn’t Eroded Trust in Banks, according to Auriemma Consulting Group

February 27, 2018

(New York, NY): Following its breach more than six months ago, Equifax is the least trusted credit bureau, according to new data from Auriemma Consulting Group. While this may be a natural outcome of such a high-profile event, the research shows there has been a ripple effect that has weakened trust in Experian and TransUnion, sparking consumer skepticism about how credit bureaus are protecting data. But while consumers’ trust in credit bureaus has been damaged by the breach, they continue to express confidence in their banks’ and issuers’ ability to protect their financial information—82% of cardholders believe their financial accounts are secure and about 80% reporting confidence in their bank’s and/or credit card issuer’s ability to protect their financial information.

Although the Equifax breach wasn’t the largest data breach of all time, the bureau received increased scrutiny from government officials and consumers alike for not having the same regulatory oversight on data protections as banks, issuers and other financial institutions. In January, senators introduced a bill to create mandatory penalties for data breaches at credit reporting agencies. While the political reality of such measures is unclear, it could be championed by the public: According to Auriemma, 78% of consumers believe credit bureaus should be subject to greater regulation. Recent news places the Equifax investigation on hold, however, as sources recently said interim director Mick Mulvaney has yet to request subpoenas against the reporting agency, or sought sworn testimony from its executives.

Consumers’ trust in Equifax has been eroded—31% believe they were impacted by the Equifax breach, which also likely affected trust for all credit bureaus, according to Auriemma. One-quarter (25%) say they have don’t trust any of the reporting agencies with their financial information. Only 10% of cardholders say they trust each of the credit agencies a lot. Equifax falls at least 10 points behind TransUnion and Experian in credit cardholders that have at least a little trust in each respective credit agencies.

“While levels of trust with TransUnion and Experian are near equal, Equifax is likely suffering from the handling of its recent data breach,” says Jaclyn Holmes, Director of Auriemma’s Payment Insights practice. “The level of distrust is even more stark among those who believe they were impacted by the breach – just over half of those individuals no longer trust Equifax with their financial information.”

More than half (53%) of respondents believe the Equifax breach was handled poorly by the company, likely due to the delayed response and remediation efforts. But Equifax’s eventual efforts to communicate with and provide ID theft protections to impacted consumers did not go unnoticed by the remaining 47% of respondents, who say the bureau responded at least somewhat well.

While Equifax offered web-based tools to help consumers post-breach, a very low proportion (38%) of respondents who believe they were impacted used these tools. Impacted consumers opted to check their credit report themselves more frequently than those not impacted (46% versus 21%), began monitoring their existing credit and bank accounts more closely (46% versus 18%), enabled two-factor authentication where possible (23% versus 6%), and placed fraud alerts and credit freezes on file (21% versus 3%).

“Even among those who say they’re certain they were impacted, only half say they visited to see if they were exposed, which speaks to a general weariness for Equifax’s online portal and their response to the breach,” says Holmes.

Survey Methodology

This study was conducted online within the US by an independent field service provider on behalf of Auriemma Consulting Group among 800 US adult credit cardholders in November 2017. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying. The average interview length was 20 minutes.

About Auriemma Consulting Group

For more than 30 years, Auriemma’s mission has been to empower clients with authoritative data and actionable insights. Our team comprises recognized experts in four primary areas: operational effectiveness, consumer research, co-brand partnerships, and corporate finance. Our business intelligence and advisory services give clients access to the data, expertise and tools they need to navigate an increasingly complex environment and maximize their performance. Auriemma serves the consumer financial services ecosystem from our offices in New York City and London. For more information, visit us at or call Jaclyn Holmes at (212) 323-7000.