Cardbeat® is a syndicated market research tracking study that provides insights into how consumer perceptions impact the payments industry, including credit card acquisition and usage. Cardbeat provides subscribers with up-to-date, reliable data about what consumers are thinking, how they behave and what motivates them. Cardbeat, in its 15th year of publication, is regarded as a leading market research report. It is published monthly in the U.S. and quarterly in the U.K. by the Auriemma Consulting Group (ACG).
Subscription benefits include:
- Survey topics are based on questions submitted by subscribers and can often be modified in as little as 24 hours. There is no maximum to the number of submissions and no additional cost if the data are included in the syndicated report.
- Subscribers can observe changes and trends in the market beyond their own customer bases, keeping them in the forefront of competitive industry intelligence.
- There are two sections in each survey:
- In Focus: questions based on a different topic each month/quarter, generally suggested by a subscriber
- Trend Database: same questions asked each month/quarter, which track the trends that shape the credit card industry
- Supplemental charts and graphs facilitate more detailed analysis of trends.
- Trends and analysis incorporate over 60 customized respondent segments. Descriptions of these segments are provided in the appendix of each report.
- Early tabulations (pre-publication) can be provided to commissioning subscribers.
- This research is less expensive than commissioning standalone, proprietary research.
- Independent analyses can be conducted at any time with assistance from ACG. Custom analysis can include historical Cardbeat data, ACG-defined segments, or segments defined according to subscriber specifications.
- There is unlimited internal distribution of the report; printed and electronic editions of Cardbeat are published each month/quarter.
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